Introduction
In 2024 India became a major smartphone market where many companies tried to become number one. Using data from Canalys Smartphone Market Pulse report this blog presents details about the most successful smartphone manufacturers and their business results. We will show you key data that reveals how the Indian smartphone market has evolved.
Vivo
Shipments: 29.5 million units
Market Share: 19%
Growth: 13%
Vivo stands at the top position this year because it delivered 13% more phone shipments than in 2023. Their diverse array of phones together with their concentration on mid-price products supported their growth.
Xiaomi
Shipments: 26.7 million units
Market Share: 17%
Growth: 1%
Xiaomi maintains its Indian market position although its growth rates stay low. The POCO brand acts as a key part of Xiaomi's success in keeping its market standing.
Samsung
Shipments: 25.7 million units
Market Share: 17%
Growth: 2%
Samsung remains successful by providing luxury and basic price options to buyers. The business maintains equal success in all price ranges.
OPPO
Shipments: 18.3 million units
Market Share: 12%
Growth: 5%
OPPO maintains consistent market momentum by investing in superior smartphone camera capabilities and original product enhancements.
Realme
Shipments: 16.0 million units
Market Share: 10%
Growth: 1%
Young users find Realme's cost-effective devices attractive and this brings continuous market gains.
Others
Shipments: 30.3 million units
Market Share: 25%
Growth: 5%
Small brands and emerging companies in the "Others" segment are achieving 5% growth together.
Market Insights
Total Shipments: India received 155.9 million smartphones in 2024 for total five percent higher than the previous year's numbers.
Key Growth Drivers: The growth comes from cheap 5G devices that attract buyers during festivals plus the growing number of customers in rural areas.
Competitive Landscape: Both Vivo and Xiaomi control the market although Samsung and OPPO maintain their market presence. Small new brands are taking business from well-known companies in this market.
Conclusion
Indian smartphone market continues to grow rapidly as companies build new affordable features to meet various customer needs. Vivo's success at the mid-range market proves strong demand exists while Xiaomi and Samsung lead the market. We are eager to witness how these industries evolve and customer trends develop in the smartphone market competition.
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